HR in The Age of Social Media

How Can We Benefit?

If you do a quick Google search for any large company’s Twitter, Instagram, or Facebook account, you’re likely to find that they have millions of followers. In the age of social media, companies have more methods than ever before to push their message to millions. Some organizations use snarky wit to knock competitors through social media marketing campaigns, but all can choose to benefit from the free, global platforms that exist in social media. How can HR departments benefit from this new, broad reach, and what are some pros and cons of dealing with this new massive audience?